Brand weekly · watches
Zenith Showcases Watches and Wonders Releases as Asking Prices Fall
The brand ranks 15th of 15 tracked watch brands for price performance over ninety days as secondary market asking prices fell this week.
August 17, 2026
Brand Intelligence / Luxury Watches
Luxury Watch Secondary Market Prices, Indexes, and News
Pricing Culture tracks public secondary-market signals for Rolex, Patek Philippe, Cartier, Audemars Piguet, and the other watch brands professionals monitor.
Category brief
Luxury Watches brings together live index signals, brand dossier pages, and recent Pricing Culture coverage so readers can move from market-wide direction to individual brand context without leaving the site.
- Brand dossiers
- 16
- Strongest 90D
- Patek Philippe +16.09%
- Recent coverage
- 22
90D spread: Patek Philippe +16.09% / Zenith -7.34%
- Luxury Watch Index-0.18%90D
- A. Lange & Söhne-1.00%90D
- Audemars Piguet-5.24%90D
- Patek Philippe+16.09%90D
- Breguet+1.05%90D
- Rolex-5.08%90D
- H. Moser & Cie-6.84%90D
- Girard-Perregaux-1.72%90D
- Hublot+1.36%90D
- Jaeger-LeCoultre-5.36%90D
- Vacheron Constantin+1.11%90D
- Omega-5.00%90D
- Cartier-3.24%90D
- Blancpain+10.69%90D
- Piaget+14.30%90D
- Zenith-7.34%90D
Luxury Watches brand pages
Brand weekly · watches
Vacheron Constantin Launches Overseas Dual Time Cardinal Points Collection
The Swiss manufacture ranks 5th of 15 watch brands tracked over the last 90 days.
August 17, 2026
Brand weekly · watches
Hublot Unveils Big Bang Reloaded as Secondary Prices Rise +1.40%
The brand ranks 4th of 15 tracked watch makers as secondary-market asking prices climbed over the week.
August 17, 2026
Brand weekly · watches
Girard-Perregaux Sea-Hawk Comparison Leads as Weekly Prices Rise
The brand ranks 8th of 15 tracked watch brands over the last ninety days.
August 17, 2026
Brand weekly · watches
Rolex Customizes One-of-One Daytona Watch for Drake
Secondary market asking prices fell over the past month, though Rolex saw a minor weekly uptick as the brand customized a bespoke timepiece for the musician.
August 17, 2026
Brand weekly · watches
Breguet Classique Tourbillon Spotlights Brand as Secondary Prices Climb
The Swiss watchmaker saw secondary-market asking prices rise +0.31% over the week, marking a third straight weekly increase.
August 17, 2026
Brand weekly · watches
A. Lange & Söhne CEO Wilhelm Schmid Details Brand Preservation Strategy
A. Lange & Söhne ranked 7th of 15 tracked watch brands over the last ninety days as secondary prices rose +0.03% this week.
August 17, 2026
The Desk · watches
Elvis Presley's Diamond-Set Omega Watch Heads to Phillips Auction
The white-gold timepiece, gifted by RCA Victor in 1961, demonstrates how historical significance elevates vintage watch values independently of traditional horological metrics.
August 14, 2026
The Desk · watches
Sotheby's Shifts Watch Strategy Toward Independent Makers as Rolex Asking Prices Fall
The auction house focuses on rare independent watchmakers and provenance as traditional secondary-market brand indices ease.
August 14, 2026
The Desk · watches
Rolex Certified Pre-Owned Sales Surpass New Gray Market Transactions
Certified pre-owned sales reached $385 million in the first half of 2026 as the secondary market for the brand expanded.
August 14, 2026
The Desk · watches
Patek Philippe Secondary-Market Asking Prices Climb Over Past Year
Average asking prices rose +21.37% across a survey of 348 timepieces, despite a minor easing over the past week.
August 13, 2026
The Desk · watches
Secondary-Market Asking Prices for Piaget Watches Climb Over Past Year
Average asking prices rose +53.51% across a survey of 1,691 watches, driven by strong upward movement over the past quarter.
August 13, 2026
The Desk · watches
Early Journe Masterpieces Headed to Auction Highlight Growing Demand for Provenance
A unique timepiece owned by filmmaker Francis Ford Coppola joins an exceptionally rare early commercial watch in a pair of highly anticipated upcoming sales.
August 11, 2026
Brand weekly · watches
Blancpain Expands Villeret Ultraplate Line as Secondary Market Prices Rise
Blancpain ranked 3rd of 15 watch brands in 90-day price growth, outpacing the broader category benchmark.
August 10, 2026
Brand weekly · watches
Hublot Draws Spotlight with Mahomes as Secondary Prices Hold Steady
As Patrick Mahomes discusses his personal collection, secondary asking prices for the brand remain stable over the short term.
August 10, 2026
Brand weekly · watches
Girard-Perregaux Laureato Fifty Rose-Gold Dial Reviewed by Fratello Watches
The brand maintains its middle-tier standing among tracked watch brands as secondary asking prices face pressure.
August 10, 2026
Brand weekly · watches
Piaget Gains Ground as High-Profile Watch Designs Capture Collector Attention
The brand ranks highly among tracked watch brands over a ninety-day period, outperforming the category benchmark.
August 3, 2026
Brand weekly · watches
Hublot Unveils Big Bang Reloaded as Secondary Market Prices Stabilize
The brand ranks 8th of 15 tracked watch brands over the last ninety days, as short-term secondary market prices held flat.
August 3, 2026
Brand weekly · watches
Girard-Perregaux Focuses on Top-Down Rebuilding as Secondary Prices Surge +27.14%
The brand ranks 1st among 15 tracked watch brands over ninety days, outperforming peers and the broader market benchmark.
August 3, 2026
Brand weekly · watches
H. Moser & Cie Debuts Cosmic Rain Endeavour
The brand ranks 5th of 15 watchmakers in 90-day secondary market performance.
August 3, 2026
Brand weekly · watches
Rolex Prices Decline as Overlooked Models Fall Below Retail
The brand ranks 12th of 15 tracked watch brands over ninety days as secondary market prices continue to soften across major references.
August 3, 2026
Brand weekly · watches
A. Lange & Söhne Holds Flat as Saxonia Annual Calendar Debuts
The brand ranked 7th of 15 luxury watchmakers over the last quarter, maintaining a steady posture amid shifting secondary market dynamics.
July 17, 2026