Brand weekly · watches
Rolex Prices Decline as Overlooked Models Fall Below Retail
The brand ranks 12th of 15 tracked watch brands over ninety days as secondary market prices continue to soften across major references.
August 3, 2026
watches · Rolex
Rolex Index CLTBROLEX
The Pricing Culture Rolex Index tracks changes to the average list price of Rolex watches on the leading online secondary marketplaces for luxury watches.
Market pulse
125.99
as of Aug 15, 2026
7D
+0.06%
30D
-0.16%
90D
-5.08%
365D
-22.43%
125.99 5.08%over 90D · USD
Coverage
Rolex brand hub →