Brand weekly · watches
Zenith Showcases Watches and Wonders Releases as Asking Prices Fall
The brand ranks 15th of 15 tracked watch brands for price performance over ninety days as secondary market asking prices fell this week.
August 17, 2026
Brand Intelligence / Luxury Watches
Zenith Secondary Market
The Pricing Culture Zenith Index tracks changes to the average list price of Zenith watches on the leading online secondary marketplaces for luxury watches.
Market brief
Zenith is tracked here as a live luxury watches dossier: current index direction, recent Pricing Culture coverage, and related auction-result context in one place for advisors, dealers, collectors, and family-office teams.
Price signal updated Aug 15, 2026
- Latest index close
- $91.02
- 7D
- -0.15%
- 90D
- -7.34%
- 365D
- -18.64%
Dossier contents
Recent luxury watches auction results
The New York Watch Auction: XIV
Phillips / Watches
$75.8M
The Hong Kong Watch Auction: XXII
Phillips / Watches
$51.5M
The Geneva Watch Auction: XXIII
Phillips / Watches
$96.1M
Zenith News and Market Coverage