Piaget Revives Swinging Sautoirs as Secondary Market Prices Climb 14.30%

Piaget has revived its heritage with the return of its free-spirited Swinging Sautoirs, per L'Officiel Philippines. The release highlights the brand's historic fusion of high jewelry and watchmaking, translating mid-century design codes into contemporary statement necklaces that double as timepieces. This return to archival, jewelry-first watchmaking comes as the brand's broader market footprint undergoes physical expansion.

To support its growing watch and jewelry collections, the brand is expanding its retail footprint in key regional hubs. 아시아경제 reported that Lotte Department Store's Busan Main Branch renovated its boutique to expand its Piaget watch and jewelry lines. This physical expansion aligns with a period of intense price momentum across the brand's secondary-market catalog.

Secondary-market asking prices for Piaget watches rose 0.08%^[1] over the last week. This short-term tick upward is part of a broader upward trend that has seen asking prices climb 2.97%^[1] over the last month. The steady upward movement reflects consistent dealer confidence across key references.

Over the last three months, Piaget has significantly outpaced the broader luxury watch market. While the category benchmark fell -0.18%^[1], Piaget prices rose 14.30%^[1], placing the brand 2nd of 15^[1] tracked watch brands in our 90-day price survey. This performance sits just behind Patek Philippe, the category's best-performing peer, which saw prices rise 16.09%^[1], and well ahead of Zenith, the worst-performing peer, which saw prices fall -7.34%^[1].

For market professionals, the alignment of high-jewelry product launches and boutique expansions coincides with robust secondary demand. Across 1691.0^[1] tracked listings on leading secondary marketplaces, average asking prices climbed 53.80%^[1] over the last year, demonstrating sustained long-term momentum for the brand's catalog.