Hublot Unveils Big Bang Reloaded as Secondary Prices Rise +1.40%

Hublot has unveiled its new Big Bang Reloaded model at Watches and Wonders, per WWD, as secondary-market listings show a short-term lift. Across 7654 tracked listings^[1] on leading secondary marketplaces, average asking prices rose +1.40%^[1] over the week.

The brand is also leveraging major sports sponsorships to maintain consumer mindshare. ContentGrip reported that Hublot is utilizing its World Cup visibility to spotlight its athlete-linked watches, reinforcing its connection to high-profile sports figures and luxury lifestyle positioning.

With no major public auction results for the brand this week, the primary signal for collectors and dealers comes from Pricing Culture secondary-market data. This data reveals that asking prices rose +2.20% over the month^[1], indicating a steady near-term firming of seller expectations.

In the broader market context, Hublot ranks 4th of 15^[1] tracked brands in the watch category over a ninety-day period. Its ninety-day price movement of +1.36% was ahead^[1] of the watch category benchmark, which fell -0.18%, as well as^[1] the category median of -1.72%. This performance^[1] sits between Patek Philippe, which saw prices rise +16.09%, and Zenith^[1], where prices fell -7.34%.^[1]

For advisors and collectors, Hublot's short-term resilience offers a tactical entry point, though long-term caution is warranted as asking prices fell -12.78% over the past year^[1]. Over the last ninety days, however, secondary-market prices rose +1.36% across the surveyed listings^[1].