Brand Intelligence
Lamborghini Revuelto SV Launch Establishes New V12 Hybrid Pricing Benchmark
The limited-edition hybrid supercar starts at a record retail price point, altering the valuation baseline for high-end collector car portfolios.

Lamborghini's launch of the limited-edition Revuelto SV hybrid establishes a new pricing benchmark for the marque's electrified flagship line, leveraging its historical V12 heritage to secure ultra-high-net-worth allocations.
CNBC reported that production of the new hybrid supercar is capped at a limited run, with retail pricing starting at $741,172[1] in 2026[2]. This model represents the latest iteration of the manufacturer's performance-oriented line, combining a naturally aspirated V12 engine with electric motors to deliver enhanced track performance.
The pricing of these limited allocations relies heavily on the brand's carefully curated heritage of performance and competitive positioning. Car and Driver reported in 2026 that the manufacturer's naming conventions and branding, centered around fighting bulls, historically served as a direct expression of Ferruccio Lamborghini's competitive rivalry with Enzo Ferrari.[2] By drawing names from historical bullfighting texts, the marque continues to build a distinct narrative of aggression and power that supports its premium pricing.
Advisors managing collector-car portfolios must recognize that these high-end manufacturer launches dictate the valuation baseline of older flagship models. The introduction of hybrid technology at this price point alters the secondary-market liquidity of previous-generation, purely gasoline-powered V12 supercars. Collectors holding older models must weigh the immediate cash-flow requirements of securing a new factory allocation against the long-term holding costs of maintaining historical assets.
The available record does not disclose how the introduction of hybrid powertrains will affect the long-term residual value of these vehicles compared to traditional combustion engines. Whether the secondary market will value these complex hybrid systems as highly as their purely mechanical predecessors remains an open question for valuation specialists.
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Sources
- 01
cnbc.com
Lamborghini unveils Revuelto SV, its most powerful production car ever - CNBCAug 14, 2026
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Lamborghini unveiled a limited-edition hybrid version of its V12 Revuelto, with production capped at 1,963 cars. Its V12 and three electric motors produce more than 1,050 horsepower and propel it from zero to 100 kph (62 mph) in 2.4 seconds. Lamborghini on Friday launched the Revuelto SV, a limited-edition hybrid version of its V12 Revuelto that's the fastest and most powerful car ever built at its factory. The model is the latest in Lamborghini's storied "SV" line, which began 55 years ago with the Miura SV and has showcased lighter, more aerodynamic and more powerful versions of its flagship supercars. The new hybrid supercar gets an electrified boost to add to "the adrenaline and the emotions" of driving a Lambo, the car's product chief told CNBC. "The Revuelto SV gives our customers the opportunity to go beyond in terms of performance," said Alessandro Farmeschi, the Revuelto's product line director. "We wanted to give them something more race-oriented, and, at the same time, something that could give them the adrenaline of driving Lamborghini [while] really enjoying and having fun driving." The Italian auto manufacturer will make only 1,963 Revuelto SVs. The supercar starts at $741,172. The Revuelto SV aims to be a fusion of the most advanced technology and the luxury and speed sports car enthusiasts seek. It starts with Lamborghini's naturally aspirated V12 engine and add
- 02
caranddriver.com
Lamborghini’s Big Books of Bulls - Car and DriverAug 30, 2026
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From the September/October 2026 issue of Car and Driver. Given the outsize role that spite purportedly played in Ferruccio Lamborghini’s decision to enter the automobile-manufacturing business, you might think the Italian magnate decided to pin a bull to his vehicles as a representation of his animus toward Enzo Ferrari. Well, you thought wrong. Officially, at least, the bull is a nod to both Ferruccio’s zodiac sign (Taurus) and his penchant for saying he was “ tamugno come un toro ” (Italian for “as strong as a bull”). A bear, a mountain lion, or a wolf would have driven home the bad blood between Ferruccio and Enzo’s prancing horse. But leaf through the two resources that Lamborghini primarily consults for famous bulls to inspire car names— Encyclopedia of Bullfighting by Barnaby Conrad and Los Toros: Tratado Técnico e Histórico by José María de Cossío—and a pattern emerges: The rowdiest of fighting bulls not only killed, injured, and maimed many matadors, but they also killed, injured, and maimed many horses. See all results for used cars for sale near 29405 While Conrad’s English-language book discusses the fundamental aspects of bullfighting and the most celebrated bulls and matadors up to the time of its publication in 1961, de Cossío’s multivolume Spanish-language masterpiece really digs deep into the nuances and history of the sport. For an inside scoop on the lore behi