Blancpain Expands Villeret Ultraplate Line as Secondary Market Prices Rise

Blancpain has expanded its classic dress watch lineup with a new 38mm Villeret Ultraplate featuring a salmon dial, per Haute Time. The release brings a highly sought-after dial colorway to the brand's signature slim profile, offering collectors a modern, elegant dress option that bridges traditional watchmaking and contemporary design tastes.

Le Nouveau Réveil reported that the watch features an elegant 38mm case with a stunning salmon dial. This launch represents a strategic push into mid-sized dress watches, a segment seeing renewed interest as collector preferences shift away from oversized sport models toward refined proportions.

While new retail models capture collector attention, the week's hard market signal comes from secondary-marketplace data. Across 32.0^[1] tracked listings on leading secondary marketplaces, average asking prices fell -0.05%^[1] over the past week, marking a second straight weekly decline.

Despite the minor weekly dip, Blancpain has shown strong medium-term momentum compared to its peers. Over the past 90 days, Blancpain ranked 3rd of 15^[1] tracked brands in the watch category, with asking prices rising 10.71%^[1]. This significantly outpaced the broader watch category benchmark, which moved up 0.29%^[1] over the same period, though it trailed the category's top performer, Patek Philippe, where prices rose 20.19%^[1].

For collectors and advisors, the medium-term trend suggests solid support for the brand's key references. Over the past 30 days, secondary asking prices rose 0.51%^[1], while the 365-day window shows a broader upward movement of 8.28%^[1], highlighting steady demand even as short-term prices eased.