Rolls-Royce Showcases Bespoke Commissions at Monterey Car Week

Rolls-Royce returned to Monterey Car Week with bespoke creations, Haute Living reported. The luxury automaker showcased its highly customized vehicle program to collectors and enthusiasts at the annual California gathering.

Meanwhile, the brand's flagship model line received additional spotlight as Yahoo Autos reported on testing the Rolls-Royce Phantom in Italy. These high-profile showcases emphasize the brand's focus on bespoke craftsmanship and ultra-luxury positioning, which serve to maintain its prestige among collectors.

On the secondary market, asking prices for the brand moved up +0.02%^[1] over the week. This short-term tick upward comes amid a broader multi-month climb where prices rose +2.28%^[1] over the past 90 days.

Within the automotive category, Rolls-Royce ranks 2nd^[1] of 7 tracked brands^[1] over the 90-day period. This performance placed the brand ahead of the category benchmark, which rose +0.27%^[1], and well ahead of the worst-performing peer, Lamborghini, whose prices fell -5.37%^[1]. However, the brand trailed the best-performing peer, Ferrari, where prices rose +4.75%^[1] over the same period.

For market participants, the steady pricing indicates stable dealer and seller expectations. Across 2839 tracked listings^[1] on leading secondary marketplaces, average asking prices fell -0.63%^[1] over the month, while the longer-term trend shows that prices rose +16.60%^[1] over the past 365 days.