Piaget Surges at Auction as Polo Anniversary Models Drive Collector Interest

Piaget is experiencing a surge in collector interest at major auction houses, per WatchPro, which reported that Bonhams has seen prices rocket for vintage and modern timepieces from the brand. This demand highlights the enduring appeal of the brand's historic and contemporary designs in the secondary marketplace.

In the primary market, Piaget is celebrating its heritage with high-profile releases. Tatler Asia reported that the brand's signature gadroon motif defines the new Polo 79 and Polo Signature Date models, reinforcing the brand's design identity. These releases keep the brand's classic aesthetic in front of high-net-worth buyers.

The hard signal from the secondary market confirms this positive momentum. According to Pricing Culture market data, across 20.0 tracked listings on leading secondary marketplaces, average prices moved up +0.46% over the past week.

Over a longer 90-day window, Piaget ranks 5th of 15 tracked brands in the luxury watch category. Its 90-day gain of +8.82% outperformed the category benchmark change of +1.85%, as well as the category median change of -0.65%. During this period, the best-performing peer brand, Girard-Perregaux, rose +27.29%, while the worst-performing peer brand, Jaeger-LeCoultre, fell -15.04%.

For collectors and advisors, the short-term trend shows sustained upward momentum, with prices rising for a third straight weekly increase. Over the last 30 days, average prices moved down -1.49%, but the longer-term trend remains highly positive, with average prices rising +34.83% over the past 365 days.