Watches · Brand weekly · Hublot
Hublot Unveils Big Bang Reloaded as Secondary Market Prices Drop -2.03%
The brand ranks 9th of 15 tracked luxury watch makers over a ninety-day window, trailing the broader category benchmark.
Hublot took center stage at Watches and Wonders with the debut of its Big Bang Reloaded collection, per WWD.
The launch represents a strategic refresh of the brand's signature silhouette, designed to capture the attention of contemporary collectors and retail partners.
While the new release generated significant buzz in the primary market, the week's hard signal comes from secondary-market transaction data.
Across 76 tracked listings on leading secondary marketplaces, average prices fell -2.03% over the week, placing Hublot 9th of 15 tracked watch brands. This ninety-day performance lagged behind the broader luxury watch benchmark, which moved up +1.85% over the same period, while top-performing peer Girard-Perregaux rose +27.29% and worst-performing peer Jaeger-LeCoultre fell -15.04%.
For advisors and collectors, the short-term dip of -2.03% is part of a longer-term trend, with average secondary prices down -2.96% over ninety days and down -14.84% over the past year, despite a minor gain of +0.52% over the last thirty days.