Handbags / Brand weekly / Gucci
Gucci Ristretto Named the Hottest Handbag of the Season
Gucci ranks 2nd among tracked handbag brands over ninety days as secondary market prices rise.

L'Officiel Philippines reported that the Gucci Ristretto has been named the hottest handbag of the season. This high-profile product reception comes as secondary market prices rose +1.26%[2] over the last ninety days.
In other brand developments, W Magazine reported that actress Kaia Gerber wore a look that was an ode to nineties Gucci at a recent film premiere.[1] This red-carpet moment highlights the ongoing cultural relevance of the brand's archival designs, which continues to fuel interest among collectors and vintage enthusiasts.
With no major auction results for the brand this week, the primary signal for the secondary market comes from Pricing Culture's market data. Across 51867 tracked listings[2] on leading secondary marketplaces, average asking prices fell -0.26%[2] over the past week.
In the broader handbag category, Gucci ranks 2nd[2] of 7 tracked brands[2] over a ninety-day period. This performance outpaces the overall category benchmark, which fell -1.72%[2] over the same period. Among its peers, Fendi was the best performer with prices rising +5.60%[2], while Dior was the worst performer as prices fell -6.41%[2].
For advisors and collectors, the brand's short-term price movement shows a third straight weekly decline, suggesting a brief consolidation. Over the longer term, asking prices fell -0.30%[2] over the last thirty days, but remain up +6.48%[2] over the past year.
Sources
- 01
W Magazine
Kaia Gerber The Shards Gucci - 02
Pricing Culture Data
Gucci market dossierAug 10, 2026
Source passage
Calculated deterministically from the recorded market observations cited in this story.