Handbags / The Desk
Chanel's heritage premium is uneven across the resale market
Extreme price dispersion between rare runway pieces and standard leather goods challenges the assumption of uniform secondary market value preservation.
Chanel's heritage premium is uneven across the resale market, revealing a stark divergence between rare runway collectibles that command record-breaking sums and standard production pieces navigating a highly selective secondary market. While primary market retail price increases have attempted to elevate the brand's positioning globally, secondary market buyers are exhibiting extreme selectivity. This…
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