Louis Vuitton Watch Division Uses Specialized Collaborations to Build Collector Credibility

With such a name, it was just a matter of time before seeing travellers’ watches coming back to the Escale collection of Louis Vuitton – remember that escale is French for stopover. The inaugural version of this watch, first released in 2014 as a worldtimer featuring a highly distinctive dial with micro-painted flags, caused quite a sensation and became rather emblematic for the brand. When LV relaunched the Escale in 2024 , back then a time-only model, it felt a bit like a letdown, as if something was missing. Looking back in the mirror, we can now understand that these classic watches were meant to establish the new design language. Earlier this year, travellers’ watches came back , to our great delight, including a revamped version of the much-appreciated Worldtime . Next to it was another watch. A bit more discreet, deceptively simpler, but no less practical as a travel companion and undeniably elegant: the Louis Vuitton Escale Twin Zone. There are multiple ways to create a traveller’s watch, a.k.a. a timekeeping instrument that allows you to consult multiple time zones on a single dial and to change from one time zone to another with ease (well, at least that’s what we wish all of these watches would provide). The simplest and most common way is the so-called GMT watch , equipped with an additional 24-hour hand in the centre (most often) to display an additional time zone

A cult brand specialising in “restomod” Porsche 911s, specifically the 964, Singer Vehicle Design’s latest commission is pair reimagined by Louis Vuitton. The Porsche 911 Reimagined by Singer – Classic and – Classic Turbo are striking examples of engineering, artisanal craft, and luxury branding all rolled into one. The pair of 911s originated with an order for a mechanical dashboard clock for a prior Singer commission, which led the two brands to collaborate on this duo. Both cars are naturally fitted with a hand-wound, eight-day clock fitted into the dashboard, but which can be removed and transformed into a desk clock. And the Turbo also include an ivory ceramic Tambour wristwatch as a bonus. Interestingly, this pair of 911s is more of a collaboration between Singer and Louis Vuitton’s watch division rather than the wider company. The dashboard clock request that gave birth to these two cars began with a Singer 911 parked outside a Louis Vuitton watch event several years ago. The two 911s underline the long established common denominations between cars and watches, ranging from fine engineering to a shared audience. Many have come before, from Porsche Design and IWC, Ferrari and Girard-Perregaux, to today’s McLaren and Richard Mille. The Singer 911s stand out for being one-offs – both are beautifully executed – and priced at a level that reflects the strength of the demand f