Brand Intelligence
Hublot Revives Original Design Heritage with New Classic Fusion Tributo
The Swiss watchmaker returns to its founding design elements, utilizing a Zenith movement and stone dials to engage collectors of classic proportions.

Hublot is leaning into its archival heritage by reviving its original design elements in the new Classic Fusion Tributo, shifting its modern brand narrative back to its elegant origins. This strategic pivot highlights a broader industry movement where luxury watchmakers look to historical reference points to engage collectors who value provenance and classic proportions. By embracing the design language of its founding era, the brand is attempting to balance its reputation for bold, avant-garde watches with a refined, historically grounded alternative.
The new watch model returns to the design first introduced in 1980[1], a period when the brand was known as a single timepiece produced under MDM Genève. According to Watches by SJX, this release honors the original configuration by restoring the distinctive bezel screws and low-profile wrist presence, updating a concept that originally paired a precious metal case with a rubber strap. This release follows a previous remake from 2023[1], but introduces further material refinements to distinguish itself in a competitive secondary and retail landscape.
The Classic Fusion Tributo is offered in gold variations, both measuring moderate dimensions. Hodinkee reported that this release represents a standard-production tribute to the roots established by founder Carlo Crocco, who combined a gold case with a rubber strap to create a casual-luxury sports watch. While the original model relied on a quartz movement, the modern iteration is equipped with a self-winding mechanical movement sourced from sister brand Zenith. This transition to mechanical watchmaking is paired with subtle case adjustments, including thickened lugs and a slightly increased case thickness to accommodate the automatic caliber.
The material choices for the Tributo reflect current collector preferences, particularly the use of natural stone. Watches by SJX noted that the white gold version features a black onyx dial, which aligns with the ongoing stone dial trend in watchmaking, while the yellow gold version retains a traditional lacquered dial. However, the use of natural stone requires adhesive appliqués for the hour markers to prevent the stone from cracking during production, a detail that some collectors might scrutinize when comparing the watch to the cleaner dial layout of the 2023 Classic Fusion Original.
This focus on historical revivals is not unique to Hublot, as several major watchmakers are currently looking to their archives to capture market interest. For instance, Revolution Watch reported that Rolex recently revived the calendar layout of a historic reference with its Perpetual Padellone, while Blancpain introduced a modern mechanical version of its mid-century Ladybird design. These archival releases demonstrate that heritage and historical design cues remain highly effective tools for brands seeking to establish continuity and collector trust in a fluctuating market.
The positioning of the Classic Fusion Tributo places it in direct competition with other high-end, integrated-style sports watches. Watches by SJX observed that the pricing of the Tributo, influenced by rising gold prices and the inclusion of the Zenith movement, places it in a similar bracket as the Gérald Genta Geneva. While the Gérald Genta model may carry more traditional collector cachet, Hublot's return to its original design language offers a distinct proposition for those who appreciate the specific historical significance of the gold-and-rubber combination that shocked the industry decades ago.
Ultimately, the success of the Classic Fusion Tributo will depend on how collectors perceive Hublot's dual identity. The brand has spent decades building a reputation around the massive, highly technical Big Bang series, making this return to low-profile Italian elegance a notable shift in product strategy. Whether this archival focus will successfully diversify the brand's collector base or if buyers will continue to favor Hublot's more extravagant modern designs remains an open question for market observers tracking retail and secondary demand.
Related Coverage
Pricing CultureWatches - Oct 16, 2026
Girard-Perregaux Leverages Archival Complications to Elevate the Laureato Sports Watch
The Swiss manufacture integrates its historic tourbillon architecture into a downsized, slimmed-down steel case to strengthen its position in the competitive integrated-bracelet market.
Recent coverage involving the same entity.
Watches - Oct 14, 2026
Audemars Piguet Expands Collector Base Through Cultural Collaborations and Sizing
The Swiss watchmaker utilizes non-traditional dimensions and high-profile partnerships to engage a broader demographic of collectors.
Recent coverage involving the same entity.
Watches - Oct 13, 2026
Breguet Updates Marine Watches with Eponymous Numerals and Finer Guilloché
The manufacture refines its signature sports line by replacing traditional Roman numerals with classic script and introducing a more detailed dial texture.
Recent coverage involving the same entity.
Watches - Oct 15, 2026
A. Lange & Söhne Reinforces Mechanical Heritage with Collectors via Complex Chronographs and Downsized Cases
The Glashütte manufacture utilizes physical exhibitions and historically inspired limited editions to highlight its technical watchmaking expertise.
Recent coverage involving the same entity.
Sources
- 01
watchesbysjx.com
Hands On: Hublot Classic Fusion TributoOct 15, 2026
Source passage
The Hublot Classic Fusion Tributo returns to Carlo Crocco’s original 1980 design, when Hublot was the name of a watch made by MDM Genève. The Tributo’s 38 mm gold case restores the original 12-screw bezel, while a Zenith-derived automatic replaces quartz beneath an austere black dial. The yellow gold variant sticks close to the original design, while its white gold sibling pairs a black onyx dial with blackened bezel screws for a high-contrast monochromatic look. While today Hublot is almost synonymous with the Big Bang and other large, sometimes extravagant watches, the brand’s origin as a single model made by MDM Genève is rooted in Italian elegance. The original quartz-powered model from 1980 was the first watch to pair a precious metal case with a rubber strap, a then-unheard-of configuration that was nonetheless perfectly suited to la dolce vita in the Italian sun. The Classic Fusion Tributo honours founder Carlo Crocco’s original design, complete with 12 bezel screws and a low-profile feel on the wrist, while being sized up to contemporary standards and equipped with a competent automatic movement courtesy of sister brand Zenith. The white gold version’s onyx dial, an upgrade relative to both the original and the black lacquer of the 2023 remake, is another difference that taps into the ongoing stone dial trend. But it does so in a low-key way that makes sense for the des
- 02
hodinkee.com
Introducing: Hublot Takes Us Back To The Beginning With The Classic Fusion TributoOct 15, 2026
Source passage
Bring a Loupe A Breguet's Breguet, A LIP Chronograph, An IWC Aquatimer, And A Boucheron Carree Introducing The Ralph Lauren Western Cushion Is Back With A 38mm Case Introducing The Porsche Design Chronograph 1 Utility – Limited Edition for Hodinkee This is Hublot's third attempt at honoring its inaugural MDM model, and it looks like the third time's the charm. This story has been republished from our friends at Hodinkee Australia . Today, a luxury sports watch with a rubber strap is nothing revolutionary, but in 1980 it was scandalous. Italian watchmaker and entrepreneur Carlo Crocco fired the starting gun on a casual-luxury sports watch revolution when he combined a gold case with a rubber strap to build his ultimate Mediterranean summer watch : the MDM 'La Hublot.' Turns out his idea caught on and was quickly embraced by royalty in Monaco, Spain and Sweden, to name just a few. An archival shot of Carlo Crocco posing with early MDM Hublot models. Rarely-seen 'pre-Biver' Hublots, including chronographs and a dive watch. The original MDM 'La Hublot' and the new Hublot Classic Fusion Tributo. It's hard to imagine that Hublot is almost 50 years old. We as collectors tend to think of it as a young brand - and in many senses, it still is - but a half-century ain't nothing to sniff at. 46 years after its inaugural release, Hublot is going all the way back to its Carlo Crocco roots wi
- 03
revolutionwatch.com
Last Week In Watches: Rolex Revives the Padellone, Hublot Goes Full KoonsSep 21, 2026
Source passage
Rolex rarely revives a reference this directly, let alone adopts affectionate nicknames that collectors give its watches. The Perpetual Padellone takes its name and broad calendar layout from the Ref. 8171, then replaces the old triple calendar with an instantaneous annual calendar requiring only one correction each year. The 39mm watches come in Everose gold or platinum, and the moonphase uses a blue enamel disc and meteorite moons. Powering this heavy hitter is the caliber 7190, which combines the Haplos calendar system with Rolex’s Dynapulse escapement. Read more about the Rolex Perpetual Padellone here . Ref M53505-0002 (Everose gold on leather strap); M53505-0003 (Everose gold on bracelet); M53506-0002 (platinum on leather strap) Movement Self-winding Caliber 7190; 66-hour power reserve Functions Hours, minutes and seconds; stop seconds; instantaneous complete annual calendar with Haplos system: moonphase indicator Case 39mm × 12.2mm; 18K Everose gold or 950 platinum; water resistant to 50m Dial Intense white or ice-blue, matte with grained finish; blue enamel moon disk with full and new moon in meteorite; applied Arabic numerals and hour markers in 18K pink or white gold Strap Matte brown alligator leather with Dualclasp or Settimo bracelet with concealed folding Crownclasp (Everose gold models); matte black alligator leather with Dualclasp (platinum model) Price CHF 52,5