Audemars Piguet Combines Artisanal Decentralization and High-Profile Design Collaborations

Audemars Piguet launches the Atelier des Établisseurs, an ambitious project that resurrects the collaborative “établissage” system of late 18th-century watchmaking in the Vallée de Joux. Marking a novel way for the brand to produce remarkable watches using time-honoured traditional crafts, the Atelier des Établisseurs is a twofold enterprise that fosters creativity and collaboration while preserving rare artisanal skills for future generations. Proof positive of this collaborative spirit can be seen in the three exceptional creations unveiled during Watches & Wonders 2026. The Atelier des Établisseurs is inspired by the traditional établissage system practised in the Vallée de Joux, a decentralised cottage industry based on division of labour adopted by Swiss watchmakers in the 18 th century. Rooted in the harsh winters when local farmers crafted specialised components like wheels or screws in home workshops, the system was overseen and coordinated by an “établisseur” (assembler) who sourced parts from the different workers, checked them and then assembled the finished watch – a role Audemars Piguet assumed in the early decades of its history. Located in the brand’s historical house, home to the Musée Atelier Audemars Piguet, the Atelier des Établisseurs unites skilled artisans – engravers, enamellers, gem-setters, lapidarists and skeletonisation specialists – with designers an

**Audemars Piguet has launched a new Royal Oak Selfwinding Chronograph “Serena Williams” Limited Edition, created with the tennis legend to mark more than a decade of collaboration between the pair.** Limited to 500 pieces, the 38mm chrono takes the historically beefy, ‘masculine’-coded aesthetic of the Royal Oak and gives it a softer, more feminine look thanks to a pink-tinted mother-of-pearl dial. This splash of colour follows on nicely from the summery Offshore collection that dropped earlier this year, and the rose hue is said to represent intuition and inner strength – something that brand ambassador Williams has in droves. Elsewhere on the dial, a pink date window sits between 4 and 5 o’clock, creating a seamlessly chic finish to the colour scheme. Here the white gold hands and hour markers are treated with luminescent material for readability. The case, pushers and crown are all made from white ceramic, chosen for its resistance and consistent colour. Each component is hand-finished with a combination of satin-brushing and chamfering to bring out the model’s iconic angular architecture. Measuring 11.1mm thick and water-resistant to 50 metres, the watch also arrives with a pink rubber strap with white ceramic studs, giving the chronograph a more casual alternative to its integrated ceramic bracelet. It’s powered by Calibre 6401, Audemars Piguet’s latest integrated chronog

Introducing The Ralph Lauren Western Cushion Is Back With A 38mm Case Introducing The Original MB&F Legacy Machine 1 Gets The EVO Treatment Introducing The Porsche Design Chronograph 1 Utility – Limited Edition for Hodinkee A project from the Audemars Piguet Department of Heritage brings three unique time-telling objects to Watches and Wonders. It was a big deal last year when news broke that Audemars Piguet would be joining Watches and Wonders, many years after the brand left the previous iteration of the fair, SIHH, after 2019. So there's no doubt that many eyes will be on the brand as it makes its grand entrance at the show, and which watches will be making their grand debuts. Some easy guesses seemed to have been snuffed out by the brand's past few moves. The RD#5 movement introduced last year (L) and the controversial Neo Frame introduced earlier this year (R). Could it be a cutting-edge research-and-development piece? No, since CEO Ilaria Resta announced that last year's mind-blowing RD#5 would be the conclusion of the series. Could it just be the new place for the AP to release its annual Q1 novelties? Probably not, since this February already saw the announcement of a whopping almost twenty new releases for the brand, and it's reported that AP plans to stick with their "AP Social Club" event to announce their main novelties each year. So what could Watches and Wonders b

**Audemars Piguet has launched a new Royal Oak Selfwinding Chronograph “Serena Williams” Limited Edition, created with the tennis legend to mark more than a decade of collaboration between the pair.** Limited to 500 pieces, the 38mm chrono takes the historically beefy, ‘masculine’-coded aesthetic of the Royal Oak and gives it a softer, more feminine look thanks to a pink-tinted mother-of-pearl dial. This splash of color follows on nicely from the summery Offshore collection that dropped earlier this year, and the rose hue is said to represent intuition and inner strength – something that brand ambassador Williams has in droves. Elsewhere on the dial, a pink date window sits between 4 and 5 o’clock, creating a seamlessly chic finish to the colour scheme. Here the white gold hands and hour markers are treated with luminescent material for readability. The case, pushers and crown are all made from white ceramic, chosen for its resistance and consistent color. Each component is hand-finished with a combination of satin-brushing and chamfering to bring out the model’s iconic angular architecture. Measuring 11.1mm thick and water-resistant to 50 meters, the watch also arrives with a pink rubber strap with white ceramic studs, giving the chronograph a more casual alternative to its integrated ceramic bracelet. It’s powered by Calibre 6401, Audemars Piguet’s latest integrated chronogra