Handbags · Brand weekly · Hermes
Hermes Rallies 2.85% as Erling Haaland Spotlights Birkin Collection
The brand ranked 5th of 7 peer handbag labels over the last ninety days, outperforming worst-performing peer Dior.
Hermes secondary-market prices recorded a second straight weekly increase, moving up 2.85% as high-profile collectors drew attention to the brand's signature lines. Bloomberg.com reported that prominent footballer Erling Haaland's public embrace of Hermes man bags is helping to spotlight the luxury handbag segment. This high-profile visibility among modern collectors has kept the brand's premier lines in focus despite broader shifts in secondary-market luxury spending.
Over the last ninety days, Hermes ranked 5th of 7 tracked handbag brands, with a median peer change of -0.35% in the secondary market. This performance placed Hermes behind best-performing peer Fendi, which rose 10.52%, but ahead of worst-performing peer Dior, which fell -7.12% over the same period, while the broader handbag benchmark index moved up 0.80%. For collectors and market professionals, this positioning indicates that while Hermes maintains a premium tier of demand, its recent mid-term momentum has lagged behind select peer brands that are capturing shorter-term market interest.
Across 1,691 tracked listings on leading secondary marketplaces, Hermes prices showed a monthly increase of 2.97%. Over longer horizons, secondary-market values for the brand's bags fell -0.97% over ninety days and moved down -1.62% over the past year.