Fendi Launches Fall Campaign as Secondary Market Prices Rise +10.52%

Fendi is focusing on its latest collection for its new autumn campaign, per ELLE. The visual push highlights the brand's current creative direction and aesthetic evolution, keeping the house's signature leather goods at the forefront of global luxury conversations.

On the runway, the brand presented its Fall Couture collection, WWD reported. The presentation showcased high-end craftsmanship and experimental designs, reinforcing the brand's positioning in the ultra-luxury tier and driving interest in its classic handbag lines.

With no major auction results for the brand's handbags this week, the primary market signal comes from Pricing Culture's secondary-market survey. Across 12,215.0 tracked listings on leading secondary marketplaces, average prices fell -0.56% over the past week.

Despite the minor weekly dip, the brand's medium-term performance remains strong. Fendi ranks 1st of 7 tracked handbag makers over a 90-day period. Its 90-day gain of +10.52% outpaced the category benchmark, which rose +0.80% over the same period, as well as its best-performing peer, Gucci, which rose +3.42%.

For collectors and advisors, the brand's secondary-market footprint shows sustained demand over longer horizons. Over the past 30 days, average prices rose +2.40%, while the 365-day gain stands at +19.24%, well above the 90-day category median change of -0.35% which reflects the steep -7.12% decline of its worst-performing peer, Dior.